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Office of General Counsel Policies & Guidelines

TBR Branding Policy : 1:03:01:10

Policy/Guideline Area

Governance, Organization, and General Policies

Applicable Divisions

TCATs, Community Colleges, Universities, System Office

Purpose

To enhance, maintain and protect the brand identity for the Tennessee Board of Regents, the System Office, operational units and institutions, this policy governs the use of all words, logos or symbols used to identify or distinguish services affiliated with the TBR for any purpose. It provides that all appropriate applicable guidelines pertaining to the words, logos, symbols or other brand identifiers must be followed.

Policy/Guideline

  1. Tennessee Board of Regents – Board and System brand
    1. The TBR seals, logos, word marks, graphic symbols, names and other relevant brand identifiers may only be used by official TBR units or institutions and may not be used by any unauthorized organization, group or authority without the express approval of the Chancellor or the TBR Director of Communications on his behalf.
    2. The TBR System identifiers must follow the graphic identity style guide (currently being developed).
  2. Tennessee Board of Regents – Universities
    1. All TBR universities must clearly identify themselves as member institutions of the Tennessee Board of Regents whenever possible.  Each should include the name at a minimum and graphic identifier where possible for the Tennessee Board of Regents (seal, word mark, etc.) on printed publications, marketing materials, web sites, social media accounts, and any other applicable communications pieces.
    2. The TBR System identifiers must follow the graphic identity style guide (currently being developed).
  3. Tennessee’s Community Colleges System
    1. Any marketing or promotional materials representing or created on behalf of a member of Tennessee’s Community Colleges, its units and initiatives, while having their own purpose and agenda, are also part of the whole and, therefore, need to be clearly identified with the Tennessee’s Community Colleges brand and are expected to follow this policy.  This includes but is not limited to: brochures, posters, annual reports, flyers, advertisements (print and broadcast), web sites, social media, and other outlets.
    2. All uses of the Tennessee’s Community Colleges logo by the TBR System Office, community college central office or community colleges must adhere to the current style guide in regard to color, size and required white space.
    3. Printed marketing materials for individual community colleges – including print advertisements – must include the Tennessee’s Community Colleges logo in a manner consistent with the current Tennessee’s Community Colleges Style Guide.
    4. All broadcast advertising must include either the Tennessee’s Community Colleges logo (television) or spoken reference (radio) in a manner consistent with the current style guide.
    5. In the “About” or description sections of social media sites, such as Facebook and YouTube, individual community colleges must identify themselves as one of Tennessee’s Community Colleges, preferably with a link to the Tennessee’s Community Colleges’ corresponding social media site if possible.
    6. Individual college web home pages must include the Tennessee’s Community Colleges logo and link to the Tennessee’s Community Colleges web page in a manner consistent with the Tennessee’s Community Colleges brand style guide.
    7. Media releases must include the Tennessee’s Community Colleges boilerplate, as provided in the Tennessee’s Community Colleges style guide.
    8. Community college marketing staff should strive to include the Tennessee’s Community Colleges logo in all areas whenever possible to identify with the system. Including the Tennessee’s Community Colleges identifier should be considered the default position.
    9. Exceptions and Exemptions: The Director of Communications may exempt specific materials or grant exceptions to the style guide when appropriate. Exceptions should be requested in writing to the Director of Communications.
    10. The Tennessee’s Community Colleges style guide is available at: (Exhibit 1).
  4. Tennessee Colleges of Applied Technology System
    1. Any marketing or promotional materials representing or created on behalf of a member of the Tennessee Colleges of Applied Technology central office or any of its institutions or organization must be clearly identified with the TCAT brand and are expected to follow this policy.  This includes but is not limited to: brochures, posters, annual reports, flyers, advertisements (print and broadcast), web sites, social media, and other outlets.
    2. All TCATs must use the official TCAT logo provided for each campus according to the TCAT identity style guide (Exhibit 2).
    3. To maintain a consistent brand and professional identity, all TCATs are required to use the stationery (letterhead, envelope and business card) design developed in conjunction with the TCAT identity style guide.
  5. Tennessee Board of Regents – Other Units/System Functions
    1. All TBR operating units, programs and initiatives must clearly identify themselves as functions of the Tennessee Board of Regents.  Each should include the name at a minimum and graphic identifier where possible for the Tennessee Board of Regents (seal, word mark, etc.) on printed publications, marketing materials, on web sites, on social media accounts, and other applicable communications pieces.
    2. The TBR System identifiers must follow the graphic identity style guide (currently being developed).

Exhibits

Sources

New Policy established at Board Meeting, December 5, 2013.

Related Policies

Contact

Mickey Sheen
615-366-4437
mickey.sheen@tbr.edu